Platform Analytics — Substack & Website
Substack — 1 year overview
WordPress — last 28 days
A digital literary platform I built and run. Editorial direction, content strategy, email marketing, social media — all of it. The growth you're looking at happened over one year.
Writers are always looking for opportunities. Nobody was curating them well for African and global literary audiences. I built a recurring content series around free-entry writing competitions, distributed it across email, social, and organic search — and let the audience find it.
On X, I moved from posting links directly to a link-in-comments format. The same content, a different structure — and the reach changed immediately. On Substack, I stayed consistent with editorial voice rather than chasing volume. On the website, SEO-optimized content pulls in cold readers; the newsletter converts them into subscribers.
Every metric here is organic. The content did the work.
Across January, February, and March, the newsletter held a 34–37% open rate. The industry average is 20–25%. Each issue brought in new subscribers — 45 from one issue alone. The consistency is in the numbers.
